What exactly is home staging?

Staging is the process of preparing a home for sale using a proven set of guidelines and techniques. The goal of staging is to showcase your home in its best possible light to the broadest spectrum of potential buyers.

We only get one chance to make a first impression, and it is often won or lost within the first 15 seconds. Staging ensures that the impression your home leaves with potential buyers is overwhelmingly positive.

Staging goes beyond decluttering and maximizing space, it also creates warmth so that buyers can formulate a vision of ownership and pride in the house.

Why stage® your home before selling?

• Statistics show that in most markets, staged homes typically sell faster and for more money.
• Realtors consider staged homes ready to sell and often choose to show them first

Staging your home®

• Gives your product (your home) a competitive advantage over other inventory on the market.
• Helps your product appeal to a broad range of potential buyers.

A staged home®

• Impresses buyers as a spacious, well-maintained property and allows them to positively connect with the home.
• Showcases the best features and architectural details of the home to buyers
• Assures buyers and appraisers that the home has been well-maintained.
• Increases potential of higher appraisal.
• Presents better in print and internet advertising and marketing materials.

Staging Tips

• Clutter eats equity!! Pack up all your unnecessary items sooner rather than later.
• De-personalize your space. Remove all family photos, religious items, trophies, diplomas, etc. These personal items distract buyers and make it hard for them to envision how their individuality will be reflected in the space.
• Clean, clean, clean!! The home should have a thorough cleansing inside and out.

Why team with Masterful Staging® for your staging needs?

• Dana Pedersen is one of only 8 Accredited Staging Professional Masters (ASPM) in the state of Washington.
  • An ASPM is a dedicated professional who has studied and learned the proven and powerful techniques of Staging® homes.
  • An ASPM has successfully completed a detailed ASPM course and passed a required thorough examination on preparing homes for sale.
  • An ASPM is committed to principles and practices of marketing properties as Staged® Homes.
  • The ASPM certification is the ONLY nationally recognized certification for Home Staging®.
  • ASPM graduates have been personally trained by Barb Schwarz, creator of Home Staging®, and author of many books on the topic.
  • An ASPM has exclusive access to continuing and ongoing education through StagedHomes.com's Staging University and educational symposiums.
• As member of the International Association of Home Staging Professionals (IAHSP), Dana actively collaborates with her professional peers to improve skills, share experiences and exchange ideas.
• Masterful Staging promises to leave your home clean, clutter-free, and ready to show to prospective buyers, thus helping it to present better than the competition.
• Masterful Staging will certify your home as staged and place it on the number one site for home staging, StagedHomes.com thus giving it an additional marketing and exposure to potential buyers.